If you are not seeing that rush of traffic you had hoped for after all that work that you put into creating your website, there may be a few areas that need a little extra attention to help turn things around. In your efforts to please organic traffic, perhaps you neglected the search engine spiders. Maybe you focused all your efforts on making sure the search engines found your website, but it looks like a mess to regular visitors and they are hitting the back button and blowing up your bounce-rate.

Here are 5 things you can do on your website today that should begin to improve your SEO and finally get that rush of traffic headed your way.

1. The Power in Keywords
Choosing the wrong keywords can place your website right in the middle of millions of similar sites. That is because everyone wants to use the same keywords, so they stuff them all over the website. Focus on localized long tail keywords or synonyms that have less competition and a decent amount of searches. What will happen is you rank high for these lesser searched terms and get a boost to those more popular search terms, a huge boost to your entire site.

2. Cleaning Up Links
Google does not put any weight into back links that are coming from unrelated sources. In the past you could flood the market with thousands of bank-links in the hopes of gaming the system, today it will get your website de-indexed instantly.

Find and remove any back-links that are not related to your website because eventually the search engine spiders will find those links and penalize your website.

3. The Speed is What You Need
Website speed is critical for two reasons these days. One, Google gives the speed of your site high relevance when ranking, and two, if too slow, impatient potential buyers will hit the back button and go elsewhere. All that work you put in to get traffic to your website, and now they are leaving lightning fast and rushing to your competition instead.

4. Getting Social
If you don’t have social buttons near all your content, now is the time to start working on that. These visitors will do the heavy lifting and share your content to help you expand your reach without having to do anything else.

5. Cleaning Up that Homepage
The homepage is where 80% of traffic lands, and you really get one shot at that first impression. Move important content above the fold, clear out the clutter, update the navigation bar, and be sure all your contact information is near the top of the page. Once you have them for a few seconds, they are more likely to stay and interact with other content on your website.

So now that you see how these 5 simple tips for improving your website SEO will help, work on one at a time until you get to the bottom of the list and then sit back and see how things begin to change. When you need help or guidance, reach out to the Brisbane SEO experts to lend a helping hand and offer professional experience.

Read more

Being a landlord can be a wonderful way to work for yourself and make quite a bit of money along the way. Even though buying real estate and renting it out can be a wonderful business decision, however, it can also be very stressful. You have probably heard horror stories from landlords who have had to deal with terrible tenants, or you might just be worried about spending all of your time managing your rental properties. However, you should know that there are a few steps that you can take that can make managing your rental properties a whole lot easier. Then, you can take advantage of the perks of being a landlord without having to go through as much stress. 

1. Choose Local Properties
Even though you might like the idea of owning real estate and renting it out in other states, this isn’t always a good idea. Some people are able to make it work out well, but in general, it’s going to be a whole lot easier for you to manage your rental business if you own property locally. Before you start branching out too much, consider the options in your area. There is a good chance that you might find the perfect investment properties right there in your hometown, and you will feel more confident because you will be knowledgeable about the area

2. Keep Your Units in Good Shape
It can be tempting to try to skimp out on repairs whenever possible so that you can cut costs, but in general, this is not a good idea. First of all, you should think about the fact that any repairs and upgrades that you make to your property are beneficial to you since you are fixing up your own investment. Secondly, you should consider the fact that doing things the right way the first time around can help you cut down on tenant calls and complaints, costly repair sand more. By keeping your units in good shape, you can greatly reduce your stress levels and the number of problems that you will find yourself dealing with.

3. Start Out Small
It can be tempting to go out and purchase a lot of rental properties at once, particularly if you have the capital or the credit to do so. However, if you are a new landlord, you might not want to start out this way. Starting out with just a couple of properties can help you learn a little more about the business. Then, as time goes on, you can look into investing a few more.

4. Be Picky About Tenants
You shouldn’t let just anyone move into your rental properties. Even though there is no surefire way to avoid getting bad tenants, running credit and background checks on all applicants, requiring that your applicants have a certain income and otherwise being strict can help you avoid a lot of headaches.

5. Hire a Property Management Firm
Professional managers for rental properties can be worth their weight in gold. If you have not yet thought about hiring a property management firm, you should know that hiring one can make running your rental business a whole lot easier.

As you can see, there are a few things that you can do to make managing your rental properties a whole lot easier. Follow these tips, and you might just find that managing rental properties is easier than you ever thought it would be.

Read more

One of the Seven Wonder of the World is just off the coast of Cairns, Australia. It’s the Great Barrier Reef which provides an astonishing diving or snorkeling experience — and that’s just a starter for those looking for fun tours in Cairns, an exotic location that’s also friendly, laid back and affordable.

Cairns is a city of just under 150,000. I’s called the “Gateway” to Queensland’s tropical north. Cairns is described as an “elegant and stylish city” but not snobbish. Visitors describe an “easy going” attitude with friendly people.

The coast of Cairns features lovely area of white sand beaches and sparkling blue ocean fronts. Inland from the beaches is a vast rain forest region that draws adventure-seeking travelers from all over the world.

We’re going to look at five fun things to do in Cairn, but whittling it down to just five is a challenge. But’s that’s a good problem to have, so let’s get started. 

We already mentioned the world class scuba diving and snorkeling offered by the Great Barrier Reef so let’s call that a bonus activity and look at five more.

There’s No Shortage of Fun Tours in Cairns

Not far from Cairns are the Chillagoe-Mungana Caves which began forming 400 million years ago. Sea water carved out a series of magnificent caves featuring jagged limestone outcroppings, stalagmites and stalactites. Colorful galleries of ancient Aboriginal Art are also found. Tours are easily booked year-round, except Christmas Day. The Chillagoe-Mungana Caves experience inspires awe and deliver a sense of wonder.

Spending time in the rainforest regions is a popular Cairn activity. The Daintree Cape Tribulation Rainforest is listed as a World Heritage site and has the highest number of rare, exotic animal and plant species in the world. You can tour the forest on a day trip or stay overnight at a luxury eco-resort lodge. Backpacking, hiking and camping is also an amazing experience in the Daintree rainforests.

If you’re the more urban type and seek exciting things to do in the city, Cairns offers dozens of fine dining establishments and numerous nightlife bars, dance, live music and entertainment venues. The range of dining is enormous, from basic steak and fries to more exotic fare, including Korean, Thai, Indian and Turkish restaurants to name just a few. Eateries in all price ranges are available. Cairn restaurants are considered among the best in all Australia.

For something more unusual, you might consider Tiapukai By Night. The Tiapukai are Native people of the Cairn area and put on cultural performances for visitors. This includes demonstrations by the Tiapukai Dancers. There’s also food, buffet-style, at these events and the Tiapukai share traditional music, stories and legends. Some call the Tiapukai Dance experience “mind blowing.”

For an adrenaline rush, you must try a Zip Line experience in Cairns. There are several places to do so. Zip lining is more thrilling in Cairns because you can find yourself flying among exotic birds, zinging past koala bears and (safely) over crocodiles and snakes below! Some say you haven’t truly Zip Lined until you’ve done it in a Cairns-area rainforest region.

Read more

A media start-up like any other start-up needs the best possible talent to ensure success and survival. The responsibility of finding the best talent usually falls on the startup leadership. Several tips can help start-ups engage the best people.

1. Pay Well
To attract the best talent, the terms of engagement have to be very attractive. A start-up needs to pay above the prevailing market value to attract the very best. Good things do not come cheap. The same applies to good people, more so valuable talent. 

To present an attractive personal image, one has to invest in the very best clothes and accessories, which cost a fortune. Therefore, one must be willing to spend a fortune as well to attract the best talent in the media field to work for their start up. Ideally, it is also encouraged to hire a single individual who can deliver the work as opposed to hiring several people with less capacity. 

2. Look for Individuals who can Lea
Most companies especially start-ups search for a wealth of experience in the people they seek to hire. Whereas work experience is of vital importance, how fast one gained the experience is also a significant factor to consider. According to the Entrepreneur, it is better to hire an individual with minimum experience but learned a great deal from their previous job, as opposed to one who has years of experience but has learned very little in their last job. 

For start-ups, success is based on creativity and innovation. An individual who learns fast and easily adapts to new situations will eventually be more useful. With the changing dynamics in the media technology, it is vital to invest in the services of a fast learner. 

3. Offer a Great Opportunity
A fat salary can attract anyone and everyone including the very best in the market. However, a healthy salary alone is not all you need. In fact, start-ups should be very careful when pricing salaries to avoid attracting the wrong kind of people. 

Forbes intimates that the very best employees can see past a salary. Self-driven individuals are attracted to the opportunity as a whole and not just the salary. The entire package should be well thought out to get the very best employees. The package should include factors that cannot be quantified in terms of money. 
Offering a learning experience coupled with a career growth plan often works best when dealing with self-driven experts. Craft the opportunity such that it is easy to persuade the individuals to own the entire dream. Doing so enhances worker retention as well as productivity. 
Running a media start-up entails more than just looking for employees. As a result, it may prove difficult to engage in the recruitment process. Hiring the services of an expert in media recruitment may save you the trouble yet provide you with the best employees in the field. Such experts have been recruiting for start-ups for a long time and know which qualities to look for. 

Read more